Company InTrends is the first specialized trendwatching agency in Ukraine, which was established in the beginning of 2009 on the basis of the relevant department of marketing agency  IRS, and it is the part of IRS Group. The launch of the first projects concerning trends monitoring was carried out in June 2008.

The main InTrends activities are a permanent collecting and analysis of information about existing trends among Ukrainian consumers.

People, who work in InTrends, have been carrying a set of special research during the last year and a half, the results of which can lift a bit the veil of mystery over the image of innovators, imitators, trendsetters, cool hunters and the other participants of the innovation introduction process into the mass.

Nowdays the activities of the company are focused on the regular research of trendsetters. Studying them it’s possible to find new ideas, insights, to predict consumer behavior in the future, to test some existing concepts and to influence the mainstream.

The new ideas, insights and trends founded by our specialists can help marketers, advertisers, managers, researchers, and all those, who are interested in the future of their business, to invent new products, services and experience with their customers.

To be successful in the modern world, where everything is changing with such a great speed, it’s necessary not only to keep up with the times, but to pass ahead of it operationally and efficiently chasing trends before they can reach you.

That is why the company InTrends works with current trends in marketing and advertising, which allows to find not only some fresh and bright ideas, but also helps to make effective decisions.

Our services:

-         coolhunting (some new popular ideas, “golden fish”, etc.),

-         trends monitoring,

-         promotion by trendsetters ,

-          viral marketing,

-          testing commercials, trends, new ideas and insights by trendsetters,

-          generation of new ideas / insights for a certain product.

In figures about InTrends (10.07.09):

• 1-st Ukrainian specialized trendwatching agency,
• 1-st in Ukraine began researching consumer trends regularly,
• 2 regular researching projects,
• 4 successfully conducted research waves,
• 180 trendsetters in agency data base.